Did you look towards building tons of engagement on Instagram? Then videos are the best choice, which is becoming the most significant in online marketing. Did you know? Videos occupy one-third of all online activity. It is time to use video content for your business. Surprisingly, you have a new attracting platform to create video content.
Yes, Instagram has come up with a new feature called IGTV. It is a separate app, interconnected with Instagram. It allows us to shoot videos for up to one hour. It is framed especially for mobile users, with vertical videos. Your IGTV videos will be in full screen; you don’t want to turn on your mobile screen. So, it’s the right stage to enhance your business.
Let’s see a few marketing tips to use on IGTV.
Have A Clear-Cut Goal
What’s your objective on IGTV? You have to define your purposes or goals that you want to accomplish on IGTV. You can have plenty of goals that you want to achieve, but here there are two significant objectives that everyone must focus on in their business.
Build Brand Awareness
Building brand awareness is nothing but making your brand name familiar with your audience. This is the first and foremost step for your business. It is like direct marketing, but spreading awareness about your brand, business. This can be done by posting, educating, or sharing information about your business and more.
Increasing Lead Generation
Next, you focus on videos that help to generate your leads. This can be possible by direction promotion, speaking about your products or services.
Know Your Target Audience
You already have your Instagram followers. In those followers, identify who your ideal customers are so that you can plan and create for that customer in mind. It helps to create content that you know will resonate with your audience. When you customize your content, especially for your audience will bring more engagement rate. If building engagement is your ultimate goal, then consider Snaphappen IGTV comments to gain audience interaction. Use Instagram insights to know about your audience demographics, check what kinds of people will use your product. Those things will help to find your ideal customers.
Upload Videos Regularly
Are you trying to create great impacts on IGTV? Then posting regular videos is a must. At least you need to post couples a week, it’s best to post daily videos. If you want to post videos on your regular basis, it’s good to plan and shoot your video in advance. You can use a content calendar and scheduling option to post your videos. It helps to know your audience about your content type and timing. Moreover, posting frequent content will bring more engagement.
Post Engaging Videos
Don’t stick with the same kinds of content for your business. Try out different kinds of content to hold your audience engagement. You have plenty of content ideas to create engaging videos. You can try an educational, tutorial form of content, sharing your personal stories, product demos, series, trending topics. It helps to entertain your audience. Ensure all your videos are directly or indirectly influence your business.
Make Use Of Hashtags
If you use the right hashtags for your videos, you can increase your views rate. Identify hashtags that must be related to your content and familiar with your audience. Ensure all your hashtags focus on your business.
Monitoring your performance is essential to customize your content strategies. You can use Instagram Insights to identify specific metrics, which helps to grow your IGTV channel. Well, now I will be happy with those tips which help to market your business on IGTV.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.