Instagram Analytics: Most Important Instagram Insights You Should Know

Instagram is the perfect social media platform that helps everyone create, edit, and share videos for 3 to 60 seconds. The hottest part of Instagram is its stories. Most people use this story page to share their contents in a different way. 

Instagram analytics is a free built-in tool, and it helps to track your Instagram account performance. By understanding these results, you can easily make more effective social media accounts, and marketers can reach their brand across the Instagram world. 

This article will cover all the information about Instagram analytics and how to access them for your account. 

Let’s get started. 

What is Instagram Insights? 

Instagram Insights is the free-built in Instagram analytics tool, and it provides detailed data about the account performance on the platform. 

Instagram insights are only available in business or creator’s accounts. So, you need a business account before you can access analytics. 

Setting up an Instagram business account is a simple step. 

  • Go to your profile page, and tap the three horizontal lines at the upper right corner.
  • Click settings.
  • Tap the account option. 
  • Click the switch to a professional account.
  • Click Business.
  • You can follow the steers to connect with your Instagram account to a Facebook profile.
  • Add business category and contact information
  • Tap done option. 

Now, you can access your business feature and Instagram analytics. 

Account Insights: Overview 

Instagram insights provide the data about your account and followers. The overview tab helps to know about the overall information about your profile. 

Specifically, it provides the following information about your Instagram account:

  • Account reach
  • Content interactions
  • Content you shared
  • Total followers count 

Instagram Accounts Reach 

Instagram reach means how many unique profiles see your content on Instagram or how many times people viewed and interacted with your content. It includes, 

  • How many people see your content on Instagram
  • How many of them visit your profile and click your website link
  • How many of them tap the call-to-action button on your profile

If your goal is to build brand awareness and increase post visibility, growing Instagram reach is an effective way to reach and monitor your content worldwide. 

Is Instagram reach and Impression the same or not? 

Both are different, Impression means the total number of times content has been displayed. For example, if you scroll the same post two times in your feed, the posts get two impressions but only one reach. 

Content Interactions

Content interactions show the detailed information about how many of them interacted with your posts, stories, and videos. You can also see the likes, comments, saves, shares, and replies for your posts. 

These metrics help to know about your post’s interactions and which type of content the audience most likes. So, you can create your future content based on these analytics. 

Content You Shared 

This section shows the Instagram users how many posts, stories, and IGTV videos they shared over the last 7-days. It doesn’t provide how other people respond to your content, and it gives you the data about your content insight. 

Total Followers Count

It is one of the important metrics you need to track and know about your follower’s activity. Yes, it gives you how many followers you have and how many new followers you gained or lost in the last seven days. 

Also, it helps to track the geographical location, age, and gender of your followers and when they are active on Instagram. This data really helps to get the overall activity about your fans and followers on Instagram. 

Individual Posts Analytics

The Instagram account insights provide how the posts perform individually. With this analytics, you can measure the success of your specific posts. 

These includes: 

  • Likes
  • Comments
  • Shares
  • Saves
  • How many of them see your profile after watching posts
  • How many people followed your profile after seeing your posts

The individual posts results help to understand which content goes viral on Instagram, which one gets more engagement, and what type of content you ignore.